A bustling, no-frills institution famous for massive menus, oversized bento boxes, and perpetual queues, serving reliable Japanese comfort food at unbeatable prices.
Ordering Strategy
The menu is a massive binder; ignore the overwhelming options and head straight for the Bento boxes or the 'King Dragon' roll. Service is brisk, so order everything at once.
What to order
Sushi Bento
The bento boxes are particularly good and with generous portions; the bento boxes are tasty and authentic; lovely bento boxes.
Bento (with sushi, sashimi, tempura)
A veritable mountain of delicious bento, teriyaki, sushi, sashimi, tempura and miso...stuffing our faces for just under £20 a head.
Cuttlefish Sashimi
The flavour is rich and oily, almost unctuous, and the level of chew and mouthfeel feels slimy at first, but once you start chewing, unusually, you realise that this is a really good thing.
What to skip
More in Soho
- Gauthier SohoVegan French Fine Dining · ££££88
- Noble Rot SohoModern European · £££88
- NessaModern British Bistro · £££88
Signal Score
Signal score reflects how strong and consistent the review coverage is, not a star rating.
Top critic: The Infatuation (70%)
Editorial Weight 45 pts
Authority + depth + recency
Agreement 8 pts
How aligned the critics are
Coverage 10 pts
How many real review signals exist
Public Signal 0 pts
Google rating + volume
Boosts 0 pts
Manual boosts + hidden gem
Review signals
1 Elite · 1 Editorial · 6 total signals
Public signal
— (0 reviews)
Good to know
Queues are standard (especially in Soho) and reservations are rare or hard to get. Service is functional bordering on rude. The Notting Hill branch is considered a favorite over the cramped Soho location.
Locations
Trust signals
- ○Not yet visited
- mediumConfidence level
More Japanese in London
- Cafe Japan££88· Golders Green
- Takahashi££££88· Wimbledon
- Toconoco£82· Haggerston
- Kikuchi££££82· Fitzrovia
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