A theatrical, sky-high omakase experience where Chef Endo performs culinary magic on a 200-year-old Hinoki wood counter overlooking White City.
Japanese Omakase
££££
White City
8th Floor, The Helios, Television Centre, 101 Wood Ln
Ordering Strategy
This is a strict set-menu omakase served to all diners simultaneously; reservations are released in batches and sell out instantly.
What to order
Endo's Business Card
This signature roll of tuna is wrapped in 'very delicate seaweed from Tokyo' and is described by critics as a 'lovely bite' that showcases the chef's precision with rice served at the 'correct body temperature.'
A4 Wagyu Beef
Served as a 'rich, savory climax' to the 18-20 course omakase, it is a staple 'to finish' the meal for those seeking a substantial, indulgent end to the seafood-heavy sequence.
Koji Rice Soufflé
A 'distinctively light and unique' Japanese-style soufflé that bridges the gap between traditional Japanese flavors and modern technique, often cited as a highlight of the dessert service.
Lobster Chawanmushi with Crisp Lotus Leaf
A savory steamed egg custard praised for its 'textural contrast,' combining sweet, tender lobster with a crunchy lotus leaf garnish to create a complex, smooth experience.
Signal Score
Signal score reflects how strong and consistent the review coverage is, not a star rating.
Top critic: Andy Hayler (90%)
Editorial Weight 62 pts
Authority + depth + recency
Agreement 7 pts
How aligned the critics are
Coverage 10 pts
How many real review signals exist
Public Signal 15 pts
Google rating + volume
Boosts 0 pts
Manual boosts + hidden gem
Review signals
3 Elite · 2 Editorial · 7 total signals
Public signal
4.8★ (211 reviews)
Good to know
The venue is located on the 8th floor of the former BBC Television Centre. Note that as of late 2025, the restaurant was temporarily closed due to a fire, operating a pop-up at Annabel's.
Trust signals
- ○Not yet visited
- mediumConfidence level
More Japanese Omakase in London
- Humble Chicken££££76· Soho
- Juno££££70· Notting Hill
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