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It's Bagels Primrose Hill

55

Signal score

Useful signal, but still lighter than the standouts.

Authentic New York-style bagel shop delivering chewy, squishy dough and generous schmears, bringing a touch of Manhattan nostalgia to London.

Cuisine

New York Bagels

Price

£

Neighborhood

Primrose Hill

Location

65 Regent's Park Rd

Counter Dining

Ordering Strategy

Stick to the New York classics like lox and cream cheese schmears; avoid the attempts at London staples like salt beef.

What to order

Safe first

Lox and Scallion Schmear on Everything

Considered the benchmark sandwich that any New York bagel spot must get right; it is generously loaded and delivers exactly the nostalgic, satisfying experience expected.

Hungry

Bacon, Egg, and Cheese

A substantial hot breakfast option, though critics note that the saltiness of the bacon can be overpowering and the egg is fried rather than the traditional thin, folded omelette.

Wildcard

Tunafish

Billed with a specific Americanism, this deli staple is part of the nostalgia-heavy menu that highlights the shop's commitment to authentic New York-style fillings.

What to skip

Skip
Salt Beef BagelDescribed as 'absolutely dreadful' and 'miserable'—a poor impression of the London classic featuring dry, lukewarm, shredded beef and cold slices of Swiss cheese that never melt.

More in Primrose Hill

See all restaurants in Primrose Hill

Signal Score

55
Building BuzzUseful signal, but still lighter than the standouts.Agreement 100%0 Elite · 0 Editorial · 10 mentions

Signal score reflects how strong and consistent the review coverage is, not a star rating.

Top critic: Dominic Preston (70%)

Editorial Weight 49 pts

Authority + depth + recency

Agreement 0 pts

How aligned the critics are

Coverage 2 pts

How many real review signals exist

Public Signal 6 pts

Google rating + volume

Boosts 0 pts

Manual boosts + hidden gem

Review signals

0 Elite · 0 Editorial · 1 total signals

Public signal

4.2★ (903 reviews)

Good to know

Prices are significantly higher than traditional East End bagel shops (£5+ vs 40p), reflecting the New York branding.

Trust signals

  • Not yet visited
  • mediumConfidence level

More New York Bagels in London

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