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jugemu
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Jugemu

77

Signal score

Strong, consistent praise across multiple sources.

A tiny, teleportative slice of authentic Japan in Soho with chaotic energy, handwritten menus, and a strict counter-dining culture.

Cuisine

Japanese

Price

£££

Neighborhood

Soho

Location

London, United Kingdom

Date SpotCounter Dining

Ordering Strategy

Absolutely sit at the counter to order the hand rolls (unavailable at tables). Use the paper slips to order from the daily specials board.

What to order

Safe first

Omakase

Andy Hayler recommends letting the chef decide on the food to experience high-quality selections like bonito with spicy soy and uni chawanmushi.

Hungry

Made-to-order hand rolls

Marina O'Loughlin recommends sitting at the counter specifically to order these, as they are a specialty 'not available at the tables.'

Wildcard

Camembert dusted with spicy cod roe

An 'utterly bonkers' and 'thoroughly engaging' dish described by The Guardian as 'umami upon umami.'

What to skip

Skip
Beef with Yuzu PonzuAndy Hayler calls this dish a 'misstep' because the Denver cut used is 'inherently quite chewy' without significant culinary trickery.

More in Soho

See all restaurants in Soho

Signal Score

77
Strong SignalStrong, consistent praise across multiple sources.Agreement 68%3 Elite · 1 Editorial · 10 mentions

Signal score reflects how strong and consistent the review coverage is, not a star rating.

Top critic: Marina O'Loughlin (90%)

Editorial Weight 57 pts

Authority + depth + recency

Agreement 7 pts

How aligned the critics are

Coverage 10 pts

How many real review signals exist

Public Signal 3 pts

Google rating + volume

Boosts 0 pts

Manual boosts + hidden gem

Review signals

3 Elite · 1 Editorial · 6 total signals

Public signal

3.6★ (397 reviews)

Good to know

Now operating as 'Nanahoshi' (and briefly 'Kikka'). The space is tiny (approx 20 seats), so bookings are essential and groups larger than two are discouraged. Closed Sundays.

Trust signals

  • Not yet visited
  • mediumConfidence level

More Japanese in London

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