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moi
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MOI

80

Signal score

Strong, consistent praise across multiple sources.

A visually striking Soho spot blending a "rainforest" aesthetic of tree trunks and poured concrete with Japanese wood-fire cooking and a basement listening bar.

Cuisine

Japanese

Price

££££

Neighborhood

Soho

Location

London, United Kingdom

Date SpotGroup FriendlyCounter Dining

Ordering Strategy

Start with the snacks (specifically the buns) and raw bar, then share larger proteins from the 'Hornbeam' wood-fired section; save room for the Shaved Ice dessert.

What to order

Safe first

Pineapple Rib Tomato

Hot Dinners claims this is 'the best tomato dish being served in London right now,' featuring smoked cream and toasted nori that left the reviewers 'obsessed.'

Hungry

Native Lobster Tail

A 'beautiful' and substantial wood-fired main course served with clam dashi and sugar snaps, praised as a 'delicate summer hit.'

Wildcard

Shaved ice kakigori

A 'striking' dessert prepared using a kitchen device that 'looks like a torture device' to shave blocks of ice; the English raspberry and burnt meringue version is 'more than enough for two to share.'

What to skip

Skip
Baked Rice with Scottish GirollesThe only dish noted by critics as one they 'wouldn't immediately want to order again,' specifically for lacking a 'confident amount of seasoning.'

More in Soho

See all restaurants in Soho

Signal Score

80
Strong SignalStrong, consistent praise across multiple sources.Agreement 91%0 Elite · 1 Editorial · 10 mentions

Signal score reflects how strong and consistent the review coverage is, not a star rating.

Top critic: On In London (100%)

Editorial Weight 65 pts

Authority + depth + recency

Agreement 9 pts

How aligned the critics are

Coverage 8 pts

How many real review signals exist

Public Signal 13 pts

Google rating + volume

Boosts 0 pts

Manual boosts + hidden gem

Review signals

0 Elite · 1 Editorial · 4 total signals

Public signal

4.7★ (191 reviews)

Good to know

The venue is split over two floors, with a sushi counter and listening bar downstairs. Prices are high for the area ('Mayfair-style pricing').

Trust signals

  • Not yet visited
  • mediumConfidence level

More Japanese in London

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