A historic, bustling Jewish deli counter inside Selfridges, famous for serving massive salt beef sandwiches to loyal locals and shoppers for decades.
Ordering Strategy
Navigate the slightly confusing system: pay at the cashier first to get your ticket, then take it to the carving station. Don't let the cutters rush you—specify exactly how you want your beef.
What to order
Salt Beef Sandwich
The institution's signature dish, described as 'as good as ever.' Expect 'pink lumps of steaming animal' sliced thick onto the board.
The Reuben
A massive option described as 'vast, the size of a baby’s head,' featuring two layers of thick-cut beef, sauerkraut, Swiss cheese, and dressing.
Bialy Roll
A 'hell of a sandwich' using a baked bialy roll filled with sweet barbecue-sauced pulled salt beef, Swiss cheese, and relish.
Salt Beef and Potato Hash
A breakfast-friendly 'deep-fried croquette' served with soft-yoked boiled eggs, described as a much better alternative to other sides.
What to skip
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- NessaModern British Bistro · £££88
Signal Score
Signal score reflects how strong and consistent the review coverage is, not a star rating.
Top critic: Jay Rayner (80%)
Editorial Weight 59 pts
Authority + depth + recency
Agreement 8 pts
How aligned the critics are
Coverage 4 pts
How many real review signals exist
Public Signal 7 pts
Google rating + volume
Boosts 0 pts
Manual boosts + hidden gem
Review signals
2 Elite · 0 Editorial · 2 total signals
Public signal
4.3★ (346 reviews)
Good to know
Located inside the Selfridges Food Hall. It's a lunch spot, not a lingering dinner venue.
Locations
Trust signals
- ○Not yet visited
- mediumConfidence level
More great dishes in London
- B&K Salt Beef BarJewish Deli · £76· Edgware
- Red TomatoSandwiches & Salads · £0· Leytonstone
More Jewish Deli in London
- Tongue & Brisket£76· Clerkenwell
- B&K Salt Beef Bar£76· Edgware
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