A cult-favourite, takeaway-focused craft bakery hidden down a cobbled Bloomsbury mews, known for its slow-fermented bakes and Moroccan-inspired pastries.
Ordering Strategy
Arrive well before 1pm to guarantee the best selection of savory rolls and sweet bakes, and be prepared to queue in the alleyway.
What to order
Berber omelette sandwich
The editor's absolute must-order item, offering a deeply satisfying bite that channels the bakery's signature North African influences.
Merguez Roll
A hefty, wildly savory hunk of laminated pastry packed with spicy sausage, chunky chermoula, and parmesan.
Cream-filled Beignet
A boulder-sized doughnut generously stuffed with an ungodly amount of cream that attracts morning queues all on its own.
More in Bloomsbury
- Noble RotModern European · £££90
- Taste of ChongqingSichuan / Chongqing · ££86
- Honey & Co.Middle Eastern · ££85
Signal Score
Signal score reflects how strong and consistent the review coverage is, not a star rating.
Top critic: Time Out (100%)
Editorial Weight 64 pts
Authority + depth + recency
Agreement 9 pts
How aligned the critics are
Coverage 10 pts
How many real review signals exist
Public Signal 9 pts
Google rating + volume
Boosts 0 pts
Manual boosts + hidden gem
Review signals
2 Elite · 3 Editorial · 5 total signals
Public signal
4.4★ (2,700 reviews)
Good to know
Located down a mews at 35 Colonnade. It is almost entirely a takeaway operation with just a couple of small benches outside, so plan to eat your pastries on the go or in nearby Russell Square.
Locations
Trust signals
- ○Not yet visited
- mediumConfidence level
More Bakery in London
- Beigel Bake£80· Shoreditch
- Arôme Bakery££78· Covent Garden
- Little Bread Pedlar£70· Bermondsey
- Kossoffs Bakery£70· Kentish Town
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