A legendary, fast-paced 24-hour Brick Lane institution famous for its colossal salt beef bagels.
Ordering Strategy
Know what you want before you reach the front of the line; the queue moves fast and the staff expect quick orders.
What to order
Salt Beef Bagel
The legendary staple featuring a colossal salt beef filling, an obscene amount of pickles, and strong mustard.
Smoked Salmon and Cream Cheese Bagel
A generously filled, classic alternative if you are avoiding red meat.
Fudgy Chocolate Slice
A sweet treat under the counter that is highly recommended for smoothing over late-night crashouts.
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Signal Score
Signal score reflects how strong and consistent the review coverage is, not a star rating.
Top critic: Jake Missing (90%)
Editorial Weight 60 pts
Authority + depth + recency
Agreement 9 pts
How aligned the critics are
Coverage 6 pts
How many real review signals exist
Public Signal 9 pts
Google rating + volume
Boosts 0 pts
Manual boosts + hidden gem
Review signals
2 Elite · 0 Editorial · 3 total signals
Public signal
4.4★ (14,000 reviews)
Good to know
Open 24 hours a day, 7 days a week. Expect a snaking queue on weekends that moves very quickly. Service is famously gruff and efficient.
Locations
Trust signals
- ○Not yet visited
- mediumConfidence level
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