I
icco
I

ICCO

66

Signal score

Well-backed by reviews and repeat mentions.

A legendary canteen-style institution known as 'The People's Pizzeria', serving thin-crust halal pies at unbeatable prices in a bustling, no-frills setting.

Cuisine

Pizza

Price

£

Neighborhood

Soho

Location

View Map

Ordering Strategy

Order and pay at the counter, take your buzzer to a table, and collect your food when it flashes. Don't expect table service.

What to order

Safe first

Margherita

The restaurant's calling card—a thin, crispy 12-inch base for an incredibly low price that defines the 'cheap and cheerful' ethos.

Hungry

Pepperoni

Made with 100% beef (halal), this option is highlighted by critics as 'particularly moreish' and substantially filling.

Wildcard

Marinara

One of the most affordable dishes in town, and more than a decent option.

What to skip

Skip
Brunch Pizza— Some diners found the runny egg topping made the thin base unpleasantly soggy.

More in Soho

See all restaurants in Soho →

Signal Score

66
Solid SignalWell-backed by reviews and repeat mentions.Agreement 71%2 Elite · 2 Editorial · 10 mentions

Signal score reflects how strong and consistent the review coverage is, not a star rating.

Top critic: Eater London (100%)

Editorial Weight 49 pts

Authority + depth + recency

Agreement 7 pts

How aligned the critics are

Coverage 10 pts

How many real review signals exist

Public Signal 0 pts

Google rating + volume

Boosts 0 pts

Manual boosts + hidden gem

Review signals

2 Elite · 2 Editorial · 6 total signals

Public signal

— (0 reviews)

Good to know

It is fully Halal. The Goodge Street location is the original and most famous, though newer branches exist in Camden and Soho. It functions more like a diner or canteen than a traditional Italian restaurant.

Locations

Trust signals

  • ○Not yet visited
  • mediumConfidence level

More Pizza in London

Feedback

Spot something off?

If a recommendation feels outdated, the map is wrong, or there is something that would make this page more useful, send it through.