A slick Neapolitan operation claiming to be the first to use pure seawater in its dough, resulting in a light, distinctive crust served in polished surrounds.
Neapolitan Pizza
£££
St. James's
unit 2, 1 Norris St, London SW1Y 4RJ, United Kingdom
Ordering Strategy
The seawater dough is the USP here, so prioritize the wood-fired pizzas over the pasta courses. The St. James location is pricier and fancier, while the original Borough (Southwark) site feels a bit more authentic.
What to order
The Paloma Pizza
Regarded as a 'star turn' by critics, this pizza features a seawater dough crust 'as pillowy as marshmallow' topped with smoked mozzarella, pancetta, and leggy chiodini mushrooms.
United Colour of Naples
A hearty selection of fried street-food classics—including arancini, frittatine di pasta, and crocchè—described by critics as 'fatty-salty-addictive.'
Rum Baba
Not just an afterthought, this 'glorious' dessert is filled with light chantilly cream and arrives 'reeling under its surfeit of booze.'
What to skip
More in St. James's
See all restaurants in St. James's →Signal Score
Signal score reflects how strong and consistent the review coverage is, not a star rating.
Top critic: Marina O'Loughlin (80%)
Editorial Weight 55 pts
Authority + depth + recency
Agreement 8 pts
How aligned the critics are
Coverage 10 pts
How many real review signals exist
Public Signal 0 pts
Google rating + volume
Boosts 0 pts
Manual boosts + hidden gem
Review signals
3 Elite · 1 Editorial · 6 total signals
Public signal
— (0 reviews)
Good to know
The St. James's location is inside a modern development and can feel a bit corporate or 'soulless' compared to the original; prices are high for a pizzeria (££££ according to some sources).
Trust signals
- ○Not yet visited
- mediumConfidence level
More Neapolitan Pizza in London
- Oi Vita Pizzeria££78· Newington Green
- 081 Pizzeria££78· Peckham
- 50 Kalo££77· Trafalgar Square
- Theo's£76· Camberwell
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